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You're listening to the Michael Bundee(?) Stania(?) Find Your Great Work interview series. You can order Michael's Find Your Great Work book, download free resources and find other interviews with the leading thinkers and practitioners at find your great work dot com. My guest today is Krishna Dave and the tag line of Krishna's company is Bring Your Brand to Life and in connecting your Krishner(?) and we've been on the number of conversations together when we each other shared our expertise. In preparing this interview with her I was asking my self what I'm really excited to be talking to her but what do she really stands for this days and the truth is she is about branding but about branding in the more sense of what, what it means to have a brand and show off in the wrong standing for something and differentiating yourself from the crowd. Her expertise is