by Rax's phlog
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niamh,
http://eatlikeagirl.com/2010/02/21/announcing-posh-lunch-club-first-stop-arbutus/ Niamh Shields from @eatlikeagirl talks to Tom Parker Bowles on LBC's Food & Drink Programme about Arbutus - Anthony Demetre and Will Smith’s modern British restaurant in Soho, London.
I'm a big follower of David Meerman-Scott's work and this 'outburst' from him on the Ribizee Media Podcast made me chuckle whilst nodding my head in complete agreement... While David argues that you can’t measure the Return on Investment in social media in the ways that people commonly think, he offers some alternatives to things that you can measure: * How many people are getting exposed to your ideas? * How many people are downloading your stuff? * How often are bloggers writing about you and your ideas? * (And what are those bloggers saying?) * Where are you appearing in search results for important phrases? * How many people are engaging with you and choosing to speak to you about your offerings? * How are sales going? Is the company reaching its goals? http://www.ribeeziemedia.com/2010/01/dmscott-rants-on-the-roi-of-marketing-on-the-web/
by Rax's phlog
Lynne Featherstone, politics, LBC
Lynne Featherstone - Lib Dem MP for Hornsey & Wood Green talks live on Kevin Maguire's guest show on LBC (Jan 3, 2010). This clip highlight's Lynne's pledge to use a wide range of media to communicate effectively with her constituents. Her views make a truly refreshing change to those of her Commons counterparts who view social media as something to controland therefore fear rather than to embrace. http://www.lynnefeatherstone.org/about













