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Bill Guertin is an in-demand speaker, trainer, and Chief Enthusiasm Officer (CEO) of The 800-Pound Gorilla, a sales, marketing and communications company based in suburban Chicago, IL. Bill and his dynamic team work with companies nationwide on improving sales performance, inspiring great customer service, and consulting on creative marketing techniques. His list of current clients includes several community banks and Park Districts, as well as the ticket sales departments of professional sports teams from the NBA, NHL, Major League Baseball, and Major League Soccer. A street-smart business expert with more than 25 years of hands-on experience, Bill's energy and passion for his topics are widely praised by audiences nationwide. He is the author of two books: The 800-Pound Gorilla of Sales: How to Dominate Your Market (John Wiley & Sons), and Reality Sells: How To Bring Customers Back Again and Again By Marketing Your Genuine Story (WBusiness Books), a Gold Medal-winning book in the 2008 Sales Book Awards. Bill is a regular featured business columnist in several national publications, including Sports Business Journal and Sports Networker.