@dmscott and his rant about ROI in social media
I'm a big follower of David Meerman-Scott's work and this 'outburst' from him on the Ribizee Media Podcast made me chuckle whilst nodding my head in complete agreement... While David argues that you can’t measure the Return on Investment in social media in the ways that people commonly think, he offers some alternatives to things that you can measure: * How many people are getting exposed to your ideas? * How many people are downloading your stuff? * How often are bloggers writing about you and your ideas? * (And what are those bloggers saying?) * Where are you appearing in search results for important phrases? * How many people are engaging with you and choosing to speak to you about your offerings? * How are sales going? Is the company reaching its goals? http://www.ribeeziemedia.com/2010/01/dmscott-rants-on-the-roi-of-marketing-on-the-web/
I'm a big follower of David Meerman-Scott's work and this 'outburst' from him on the Ribizee Media Podcast made me chuckle whilst nodding my head in complete agreement... While David argues that you can’t measure the Return on Investment in social media in the ways that people commonly think, he offers some alternatives to things that you can measure: * How many people are getting exposed to your ideas? * How many people are downloading your stuff? * How often are bloggers writing about you and your ideas? * (And what are those bloggers saying?) * Where are you appearing in search results for important phrases? * How many people are engaging with you and choosing to speak to you about your offerings? * How are sales going? Is the company reaching its goals? http://www.ribeeziemedia.com/2010/01/dmscott-rants-on-the-roi-of-marketing-on-the-web/
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